Media buying folklore changes monthly; the accounts that scale are boringly disciplined underneath. Clean structure, honest test budgets, bid strategy matched to signal quality, and budget pacing that respects the learning phase. We run the discipline and skip the folklore.
Four patterns from the accounts we inherit.
Legacy campaigns, duplicated ad sets, and overlapping audiences make every result unreadable and every learning phase permanent. Consolidation is usually the first double-digit efficiency win.
Optimizing purchases on a pixel that misses a third of them, or leads with no quality signal, points the entire machine at the wrong target. Structure and signal get fixed together or not at all.
Budgets yanked mid-learning, scaled 5x overnight, or frozen at yesterday's winner. The auction punishes all three. We pace to thresholds agreed in the plan, not to the anxiety of the day.
Meta's automation is excellent with clean signal and creative volume, and destructive without them. We earn our way into automation instead of dumping the account into it.
Weekly hands-on management inside a structure built to learn.
Consolidated campaigns, clean naming, honest test cells, exclusions that prevent self-competition. Readable in one screen, learnable by the algorithm.
Bid strategy matched to signal quality, budget pacing with agreed thresholds, learning-phase protection, documented scale playbook.
Automation deployed once signal and creative volume support it: Advantage+ Shopping for commerce, broad delivery with creative qualification for lead gen.
Structured weekly optimization: fatigue checks, budget rebalancing, test verdicts, and a change log you can read. Monthly deep-dives against the 90-day plan.
Will. The founder on your sales call is the person inside Ads Manager, on the weekly tuning, and on your review calls. No handoff to a junior buyer.
No. Flat monthly fee, published on the pricing page, so recommendations to scale spend are never self-serving.
Yours. Your account, your pixel, your data, with Raintree added as a partner. Full history and every learning stays with you regardless of what happens later.
Thresholds and stair-steps agreed in the 90-day plan: budget rises when performance clears gates, in increments the learning phase tolerates. Doubling overnight is how accounts crater; we do not do it.
Weekly structured optimization with a written change log, plus fatigue and pacing checks between cycles. You can read exactly what changed and why, every week.
Thirty minutes. Share read access ahead of the call and we’ll walk through your structure live: what’s fighting itself, what’s starving, and what we’d change first.