Most Meta accounts fail before the first ad runs: the offer is untested, the spend target is a guess, and nobody agreed what a conversion is worth. Strategy is the unglamorous work of getting the math right, and it is where every Raintree engagement starts.
The four questions that decide performance before Ads Manager ever opens.
CAC targets pulled from industry benchmarks kill accounts. Yours come from your AOV or deal size, margin, repeat behavior, and close rates. We model the real number, then defend it.
Traffic amplifies an offer; it cannot fix one. We pressure-test the promise, the proof, and the friction before spend scales, because creative testing on a weak offer is expensive archaeology.
Winning traffic dies on losing pages. Landing experience, form friction, and follow-up speed get audited and fixed as part of strategy, not discovered as excuses later.
Platform ROAS, GA, and your bank account will tell three stories. We define the measurement plan upfront: which number decides budget, and how we verify it.
Concrete deliverables in week one, then a living plan tuned every sprint.
Your CAC ceiling, target ROAS, and spend forecast derived from real margin math. A one-page model you can sanity-check and hold us to.
What we would fix on the landing path before scaling spend, ranked by impact. Includes form friction, page speed, and follow-up gaps.
Specific spend targets, creative volume, audience strategy, and KPI checkpoints. You sign off before we build.
The conversion events we optimize on, the tracking that must exist (CAPI, offline uploads), and the single source of truth for budget decisions.
Part of management. Every engagement starts with the strategy phase inside the flat monthly fee on the pricing page. It is how we work, not an add-on.
It runs in parallel with launch week. The unit-economics model, funnel audit, and 90-day blueprint land in your first seven days, alongside tracking setup and the first creative batch.
We tell you. If your margin, offer, or funnel cannot support profitable Meta spend yet, you hear that on the strategy call with the specific gaps to close first. Selling you media anyway would burn both sides.
Yes, most engagements start exactly there: an account with history, a plateau, and no agreed math. The audit uses your real data, which makes the model sharper than any cold start.
Read access to your ad account and analytics, your margin math or the inputs to build it, and an hour with whoever owns the P&L. Everything else we pull ourselves.
Thirty minutes. Bring your current numbers and we’ll show you the unit-economics model we’d build, live on the call.