Education marketing has a rhythm: application windows, semester starts, cohort deadlines. Spend that ignores the calendar buys inquiries that can't convert for months and evaporate by decision time. We pace campaigns to your enrollment cycle, speak to both the student and the payer, and track inquiries all the way to enrolled seats.
Four patterns from schools, bootcamps, and program accounts.
Demand concentrates around application windows and start dates. We front-load awareness before the window, surge conversion spend inside it, and use quiet months for nurture-list building at low cost.
Bootcamps sell to the learner; K-12 and college-adjacent programs often sell to the parent. Each needs its own creative, objections, and proof. One blended message convinces neither.
An inquiry is the start of a sequence: info sessions, advisor calls, deadline reminders. We wire ads to that sequence and retarget by stage, so interest survives until decision day.
Completion rates, placement outcomes, alumni stories, real salaries where you can stand behind them. Education creative that leads with verified outcomes beats campus beauty shots every time.
The portfolio system, tuned for enrollment calendars and two-audience selling.
Enrollment windows, seat capacity, and program economics set the media calendar. Cost-per-enrollment targets derived from tuition and completion, not inquiry benchmarks.
Alumni stories, day-in-the-program video, parent-facing proof, deadline urgency done honestly. Separate tracks per audience.
Awareness ahead of windows, conversion surges inside them, retargeting by funnel stage, lead forms tuned for advisor-call quality.
Offline uploads from your SIS or CRM, cost per enrollment by program and audience, cohort reporting across the full decision cycle.
A flat monthly fee starting at $1,500, published on the pricing page.
Spend follows your calendar even if the engagement runs year-round: surge budgets inside application windows, low-cost nurture and list-building between them. The quiet months are when the next window's pipeline gets built.
Offline conversion uploads from your CRM or student information system. Meta learns which inquiries became enrollments, and reporting shows cost per enrolled student by program, which is the number tuition math actually cares about.
Usually both, separately. The learner and the payer have different objections and different proof needs, so they get different creative tracks. Blending them is the most common mistake we see in education accounts.
Yes. Outcome creative uses only claims you can document, with your review as the gate. Specific and verifiable beats inflated every time, in performance as well as in risk.
Thirty minutes. We’ll map your enrollment calendar, review current inquiry costs, and show you the cycle-aware structure we’d run.