For Crypto & Web3

Crypto ads on Meta are possible.
Bans are just faster.

Meta allows more crypto advertising than most founders think and bans faster than anyone expects. The difference is knowing exactly where the policy lines sit: what needs a license and written eligibility, what can run today, and which creative phrasings trip the automated flags. We keep accounts alive first, then scale them.

Why this vertical is different

Crypto accounts die for predictable reasons.

Four patterns from web3 and crypto-adjacent advertisers.

01 / Policy

The rules are specific and mostly unread.

Exchanges and wallets need Meta's written eligibility approval. Educational content, hardware, merch, and many tools can run without it. Most banned accounts never knew which bucket they were in. We map your offer to the policy before spending a dollar.

02 / Language

Automated flags read your creative literally.

Price predictions, promised returns, and to-the-moon phrasing trigger rejections and account strikes. Compliant creative can still be sharp; it sells the product and the utility, not the gains.

03 / Structure

One strike hits the whole business.

Ad account, page, domain, and BM health compound. We run layered account hygiene: clean domains, warmed pages, and creative pre-review, so one rejection never cascades into a business-wide ban.

04 / Audience

Crypto-native targeting is gone; intent is not.

Interest targeting for crypto is thin. What works: broad delivery with product-led creative, lookalikes from real customers where eligible, and retargeting site traffic that already opted in.

How we run it

Four pillars. Policy-first.

The portfolio system, run with survival discipline crypto accounts require.

001 / Strategy

Eligibility mapping

Your offer mapped against Meta's crypto policy: what needs written eligibility, what runs freely, and what should never be said in an ad. Structure built to protect the business, not just the campaign.

Policy mapping Eligibility filing Account hygiene
002 / Creative

Compliant, product-led creative

Utility-forward hooks, product demos, merch and community angles. Pre-flighted against flag language so rejections stay rare.

Product demos Compliant hooks Pre-flighting
003 / Media

Ban-resistant structure

Clean domain and page architecture, gradual spend ramps, broad delivery with creative qualification, retargeting on owned traffic.

Layered structure Gradual ramps Owned retargeting
004 / Measurement

CAPI without the red flags

Server-side events with sanitized parameters, wallet-safe conversion definitions, and cohort reporting that respects longer consideration cycles.

CAPI Sanitized events Cohort reporting
$50M+
Meta spend managed
10+
Verticals served
1K+
Creatives shipped / yr
7 days
Kickoff to first ad live
Common questions

Crypto questions, answered.

Can crypto companies even advertise on Meta?

Yes, with conditions. Exchanges, lending, and wallet products generally need Meta's written eligibility approval. Education, news, merchandise, hardware, tax tools, and many analytics products can advertise without it. Knowing your bucket before launch is the whole game.

Our ad account was banned before. Can you fix that?

Often, yes. We audit why the ban happened, rebuild account and domain hygiene, appeal where grounds exist, and relaunch with pre-flighted creative. No guarantees on appeals, but the survival rate after a disciplined rebuild is dramatically higher.

What creative works for crypto on Meta?

Product and utility, not price. Demos, real use cases, community and merch angles, educational hooks. Anything that implies returns is a fast track to a strike.

What does it cost?

A flat monthly fee starting at $1,500, published on the pricing page.

How fast can we launch?

Seven days from signing when no eligibility filing is needed. If your product requires Meta's written approval, we file immediately and run compliant awareness angles while it processes.

Bring your protocol. We’ll bring the policy map.

Thirty minutes. We’ll tell you honestly which bucket your offer falls into, what can run today, and the structure that keeps your account alive at scale.